British timepiece brand, Shore Projects hosted a quaint USA launch at Soho House in New York and Conscious & Chic was there. The attendees boasted editors and influencers from Buzzfeed, Self Magazine, Calvin Klein and more.

In case you missed my previous posts about the practical chic UK based company, Shore Projects is a watch brand that donates 1£ to the Marine Conservation Society for every watch purchased.

PICTURES FROM THE EVENT

NEW WOOL STRAPS

At the event, Shore Projects previewed new straps including a fabulous assortment of wool straps. My favorite? The burgundy strap, of course. I hope to be adding it to my collection soon. I will update this post once I do.

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MORE SHORE PROJECTS POSTS

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OBSESSED: Shore Projects Watches w/ Interchangeable Straps

Shore Projects Watches Lookbook [PHOTOS]

JOIN THE CONVERSATION: Do you wear a watch or prefer reading the time on your phone? 

ginette

 

 

 

 

Photos courtesy of Shore Projects.