I was contacted by the Carcel team and I fell in love with their story. Carcel is a new award-winning fashion brand, produced by women in prison. Carcel employs these women while they are in prison with a fair wage so that they are able to cover basic living costs, send their children to school and save up for a crime-free beginning. The majority of women in prison in developing countries are there due to poverty-related crime such as drug trafficking.
If this initiative isn’t already fabulous enough for you, you should know that all of their designs are made of 100% natural materials and are beautiful. Their first collection is made by women in Cuzco, Peru and is a knitwear collection in 100% baby alpaca wool.
See the campaign here and I hope you consider pledging.